You’d think that, when you’re pitching your business, it would be about you — what you offer, how you operate, etc., etc. Turns out that, as with most public speaking, a successful pitch isn’t about you at all. It’s all about your audience: Their wants, their needs, their expectations. In this workshop clip I discuss Read More
Alice Garik
For Great Public Speaking: Have a Key Message (About Your Audience!)
Ah, the key message! For public speakers, it’s like the holy grail: A mythic object with magical powers. When you have the right key message, you can easily: Adapt your speech for any audience Find three persuasive points to illustrate and support it Respond to questions (even tricky or negative ones) So What is This Read More