There are two kinds of great pitching: One happens on a baseball diamond. The other happens when employees, entrepreneurs — really, anyone in business — “pitches” a prospect, donor, influencer, or boss to get support for a project or an idea. If you work “outside the home,” you’ve probably given a business pitch, and you’ll Read More
pitching
The Standard Elevator Pitch Gets A Makeover: Dan Pink’s Six Alternatives For Better Pitching
I recently picked up Dan Pink’s book, To Sell is Human — and what jumped out at me was his chapter on pitching. Pink starts by telling us about the original “elevator pitch.” This wasn’t (as we now think of it) a pitch you can deliver in the time it takes to ride an elevator — it Read More
Pitching: When You Talk About Your Business, It’s All About THEM
You’d think that, when you’re pitching your business, it would be about you — what you offer, how you operate, etc., etc. Turns out that, as with most public speaking, a successful pitch isn’t about you at all. It’s all about your audience: Their wants, their needs, their expectations. In this workshop clip I discuss Read More