Whether you’re introducing yourself to new colleagues, pitching a new client, or “saying a few words” at a meeting, you’re telling your story—and the story of your organization.
In Public Speaking Tip 83, I covered the basic structure of good business stories (they’re like good regular stories, with a few twists). Now it’s time to create business stories that will work for you. Here’s how: 1. Chose the Business Stories You Want to Tell Notice that I didn’t say “choose perfect business stories,” or “the world’s Read More
Everyone knows that stories have power, and business has begun to notice. So today, there are many great resources available — such as Thelar Pekar’s Applied Storytelling workshop — to help business and technical people make their points with stories as well as spreadsheets and schematics. One caution, though: If you’re telling your story to Read More