Mike Lofgren, former Republican “operative,” has written an extraordinary analysis of how right-wingers have (purposefully) driven our political culture bonkers. His post, for the news and opinion site Truthout, includes this section on the importance of using language that your audience relates to and understands — whether or not what you’re saying is true. How Read More
messaging
Key Message? Snowboarding Lessons? Inside a Speaker Coaching Session
Whatever you’re talking about, your “key message” (also known as the most important thing you want your audience to learn) sets the course for your entire presentation, pitch or discussion. Start out at a slightly wrong angle, and you can find yourself far off target by the end. Read what I mean in this exchange Read More