Lead Your Audience Like a Tour Guide
When you stand before an audience to give a speech, you take on a responsibility that’s somewhat like that of a wilderness tour guide.
Your audience is putting themselves in your hands.
They’re about to venture into new territory — a series of ideas that may be unfamiliar to them — and you’re the one who’s going to bring them safely through the experience.
That’s why you want to lead your audience.
Use a Clear Structure to Lead Your Audience
When your speech is well-constructed — when one idea logically follows the next, building toward a clear conclusion — your audience will find it much easier to follow along, and you’ll find it much easier to persuade them.
But that’s not the only benefit of having a clear structure!
You benefit, too; because a speech that moves logically from one point to the next isn’t just easier to follow, it’s also easier to deliver.
So use the Instant Speech format to create a basic outline, and then build out your three sections so that each of them makes sense to you.
Because, when you know the logic behind your presentation, you’ll be able to lead your audience through it with confidence.
Use Transitions to Lead Your Audience
I’ve written about the importance of transitioning when you use PowerPoint slides. But PowerPoint isn’t the only place where transitions are helpful to your audience — they also make what you’re saying more clear.
That’s because transitions tell your audience where you they’ve been, and where you’re going next, and the more simply they do that, the better:
We’ve talked about transitioning between PowerPoint slides. Now let’s look at how to transition between the points you’re talking about.
See how that works?
Finish one section, start the next one, and in between, tell everyone what you’re doing.
Lead Your Audience by Letting Them Lead You
Another way to find out whether your audience is with you every step of the way is to ask them — and I mean that literally.
You can actually say things like,
Is everyone good with that point? Great, let’s talk about…
Is everyone good with that point? Not quite? OK, let me clarify…
Of course, you don’t have to verbalize the question. You can often learn what you need to know by “listening” to your audience. But if you want to ask, go ahead — and use the feedback you receive to fine-tune how you’re leading your audience through your speech.