feeling more relaxed?
Want to get more comfortable speaking to a large group? It’s easy with the Starbucks Stragegy.
Imagine that you’re in your local coffee shop. (Or health club, or grocery store, or multiplex…) You don’t hear much dull delivery, or see many board audience members here, do you! That’s because people are authentic and animated when they’re talking to their friends, and that dynamic is catching.
You can bring that same dynamic to any public presentation by imagining that you’re talking to a friend over coffee. Now pick another person. Now another.
Remember that even the biggest audience is just a collection of individuals. Talk to them like people (instead of a “crowd”), and they’ll respond to what you have to say.
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